These days, it has become somewhat mystifying to many people as to how to rank highly in the organic search engine results. Previously it was relatively straightforward and required only relevant content, some quality backlinks and some navigational structure. Things have become a little more complex with various search engine algorithm updates which are taking place on an almost weekly basis now. Many webmasters and business owners have found that their sites have dropped off the rankings but can not figure out why.
Quality of Content
Forget quantity. Gone are the days of making a new page for every single little keyword that you wish to rank for. Now it is all about relevancy and quality. Five pages of top quality content that target a variety of relevant keywords and concepts will provide significantly greater benefits over time than 500 pages of low quality, keyword stuffed shallow content. People naturally link to top quality, useful content and it is these natural links which provide the most value to your rankings (and usually, at no cost to you as people simply link to your website because they love your content or want to recommend it to others). The great news is that it doesn’t cost any more to create less high quality content than it does to create a lot of low quality content.
There is no doubt that links and “chatter” from social media has an impact on search engine rankings. People are finding websites through sites like Facebook, Twitter and Google Plus in increasing numbers and the search engines can not ignore this. Think of social media as a sort of voting system; each time your links are shared or clicked through, this can have a positive impact on your search engine ranking.
Be Mobile Friendly
Unless your website can be easily and fully accessed on mobile devices, you are missing out on a huge chunk of your audience, as more and more people access the web from their mobile device. The time that someone stays on your site can be a ranking factor, so having those mobile users quickly click away as they see your site does not function on their device can result in a negative effect on your organic search engine rankings in the short and long term. Whilst nobody knows exactly what factors are used to determine the search results, these are some of the most basic and necessary points that any site owner or webmaster should keep in mind in order to have a good chance of ranking well in the big search engines like Google, Bing and Yahoo.