Having visible social media buttons on your website is not just an option any more. Users are increasingly turning towards social networking sites to gain information about different brands, and trust the user reviews on those sites more than the client testimonials on your official website. While you may already have a business account on all major social media websites, you have to make social media buttons more prominent if you want to encourage people to find you on Facebook, Twitter, G+, YouTube, Pinterest, and similar websites.
You can use social media to interact and engage with customers, to gain their trust, and to advertise your products. Social media websites are a proven tool to boost sales and to increase market share. By adding social media buttons to your web design, you will still use your website as a focal point of your marketing strategy, and can still utilise social media to its fullest potential. When it comes to web design, you can use social media buttons in the following ways:
Most web designers place social media buttons in the header/footer with a “follow” icon. Usually, in such web designs the headers and footers on all pages contain the buttons. This is a tried and tested way to improve the visibility of social media buttons in your web design, and to integrate your social media profiles with your website.
Depending on the nature of the website, web designers usually place feeds from blogs and social media websites on the right hand side of the screen. These feeds can be tailored to bring live updates about the company, its products, and/or services. Web designers should also allow the users to login using their social media accounts. However, that depends on the nature of the website as well, and in some cases it may not be the best option.
Instead of going for a built-in testimonial section on the website, web designers are going for a different approach. By creating a testimonial section on the company’s social media profiles, and by using those testimonials on the official website, social media is successfully integrated into the web design.
Videos from YouTube and similar websites should be embedded whenever possible. By adding videos, and by making the content shareable, a web designer can ensure free word of mouth publicity for the client.