SEO Melbourne

Google loves great content. Why? Well, it is because it knows that its customers, aka those who search on Google, love great content. An analogy would be you asking someone to recommend a restaurant. They give you a name, you get to the restaurant and it is dirty, the service is slow, and the food is not fit for consumption. Would you ask that person again? Probably not.

That is exactly the way Google works, so it wants the people it sends to sites via links in its search results to love what they find when they get there. What they find is the content that is on your website, so the better it is, the more chance that Google will send you increasing amounts of traffic as it can tell people are staying on your site and browsing from page to page, consuming your content.

At SLINKY, we know which content works, and that applies to every type of content, be it articles, blog posts, videos, audio, infographics, or images. For example, did you know there is an optimum number of words a written piece of content should be? Were you aware that Google cannot ‘see ‘ what an image is, so if you want them to know that your product images exist, there is a special piece of code you need to add?

These specifics as well as an overall roadmap to improve, create, optimise, and plan your content for the future, all form part of your content strategy to optimise your on-site ranking factors.

It is possible you have already heard about the importance of backlinks from other websites to yours in helping to improve rankings. What is not so well known, is that creating a linking structure within your own website is highly effective and plays a very important role in enhancing any benefits external links have provided.

SPE is able to determine the optimal linking structure within your website so that it has a logical hierarchy that makes it easier for Google to determine what keyword each page is trying to rank for. If Google knows what you want a specific page to rank for, then there is a much better chance of it appearing near the top when someone searches for that keyword.

Our internal linking strategy will also enable your website to benefit from external links, as it will pass on the ranking power that they have, to other pages within your site, so rather than just one page getting a boost, they all will.

The easiest way that we could describe metadata is to consider it as a kind of labeling system that helps Google identify what a website is about and what it is trying to rank for. However, as with any labeling system, unless it is accurate and complete, it is not serving its function.

This is why our experts at SPE are so crucial when it comes to ensuring that all the metadata that your website has is optimized so that there is not the slightest doubt in Google’s algorithm about what you are trying to rank for. The metadata on its own does not always necessarily mean higher ranking, but it ensures that Google knows what keywords all your other optimisation are trying to rank for, and that is why it plays a huge role.

One important point is that every page within your website has metadata that needs to be accurate, so going through each one and optimizing it is important. That is why SLINKY makes it one of our top on-site optimization tasks when we are implementing your SEO plan.

With the SEO factors that we can optimise off-site, there is obviously less control over them than we do within your own website, and often that is where SEO agencies who are not up to scratch try to cut corners and dabble, for want of a better word, in some of the practices that Google have made clear they do not want to see.

Let us be quite clear that SLINKY will never countenance using anything other than legitimate marketing and SEO practices, and that includes when a client asks that we do. Our reputation is worth more than that, and more importantly, we are not going to damage our client’s businesses for the sake of a quick win that does long-term damage.

The idea of backlinks is one that anyone who uses the internet knows of, but for most people’s experience, it is simply a way to click from one website to another. For Google and those of us in the SEO world, they serve a completely different function.

First, in the eyes of Google, they provide relevance to the page being linked to, based upon what text, if any, is contained within the link as it appears on the page it is linking from. In other words, it may contain text whereby the actual URL is hidden within the webpage’s code.

This might mean you see text which has the words ‘top search engine,’, and you will usually see the text colored blue to indicate that they link elsewhere. In this case, it would likely be to a search engine at a URL something like ‘https://google.com’.

Other backlinks might simply contain the raw URL ‘https://google.com’. These types of links are important to have as they reassure Google that you are not over-optimising your backlinks for certain keywords. An example would be a gardening service in Melbourne having 50 backlinks that all have the text ‘Melbourne gardener’ and just one or two with the actual website URL.

This is classed as over-optimisation and once Google spots this, which they do very quickly, it means that not only will that website not rank for the keyword ‘Melbourne gardener’, but it will also be dropped down to the outer regions of the results, and if it is especially blatant, it could be de-indexed, which basically means as far as Google is concerned, it doesn’t exist.

At SLINKY, we have the knowledge and the experience to build a portfolio of backlinks that remains well within the boundaries that Google accepts, and further than that, we can identify those web properties that have a higher authority that passes ranking power onto your website.

This is a little bit like having a free endorsement from another business that is well-ranked and well-respected, and when Google sees the link, it is a further indication to it that your website should move up the search engine rankings.

This process of identification and implementation of an effective backlinking strategy is one of the core foundations of SEO, and if done correctly, it can transform your rankings. That is exactly what our SLINKY’s backlinking service can achieve for you.

Google My Business, or GMB as everyone normally refers to it, is something that, incredibly, many businesses have still not yet optimized. Even worse, the vast majority of those businesses are local businesses, which are the ones that would benefit most from optimizing their GMB and managing it effectively.

The reason that it needs to be optimized and managed properly is that unless it is set up correctly and every detail about your business is accurate, it does not work in your favor as much as it could. If done correctly, your GMB listing is effectively your very own business directory listing on Google.

In practical terms, if you rank at the top of Google for a keyword that someone searches for, your GMB listing will appear. This can include your address, your telephone number, your opening hours, and images, and it even has your location pinned on a map. If you think about it this is the information every local business would want one of its prospects to have.

Even better, your GMB can contain reviews, and so as part of your SEO plan, SLINKY will be looking at ways for you to encourage customers to leave you positive reviews so that others see them when you appear in their search results.